How to Promote Your Dating Site: SEO and Other Methods

If you decided to create your dating website, then you need to know that this is a highly competitive market, and it will be very hard to find many users. Although, there is one tool that many websites owners completely forget to use, or use it very poorly. As you may have guessed, this tool is promotion. But why only a few website owners and creators achieve success with their websites? The answer is very simple: promotion usually is very expensive. SEO is a long term investment that doesn’t pay off in a few months. It is necessary to invest in the promotion of the project for many months to start getting stable results. But don’t worry, there are relatively cheap or absolutely free and effective ways to promote your dating website.

1. Sign up for Google My Business

Interestingly, many still don’t even know that this service even exists. If you also belong to those people, then you should definitely try it right now. Google My Business was originally created to help local entrepreneurs so that they could more effectively convey information about themselves to potential customers in their hometown. In terms of local SEO, it is a masthead tool, the usefulness of which is difficult to overestimate. This tool is also widely used to promote websites.

2. Add the site to various catalogs

Usually, catalogs are associated with something not very good and are ignored by many. But, firstly, adding a dating site to most of them will be completely free. Well, and secondly, it will provide additional links, which is useful for promotion. You can search them for queries such as “catalogs of dating sites,” for example, “catalog of online dating websites.”

3. Chats and Forums 

Despite the mass exodus of users to social networks, some forums not only don’t lose popularity but are developing quite well. It’s all about the convenience of finding information, certain anonymity (people use nicknames instead of real names), and a higher level of expertise of such communities. On forums, you can easily find the right thread or even a separate message that was written at least a year ago.  Of course, it is very problematic to do the same on social networks. You can buy comments, or connect owners of those forums to promote your dating site. The main thing is that the promotion should be in place, really useful and not reminiscent of spam or banal advertising.

4. Create pages on social networks

It seems like simple and obvious advice, but it is amazing how many business owners neglect it. For example, for an online dating site, you can create official pages on Facebook, Instagram, Twitter, and Google+. This is neither more nor less four additional points of presence on various search engines. It is important not only to create such pages but also to develop them. Even if you publish one post a week, that is still good. For example, you can post articles on how to get a girlfriend.

5. Don’t neglect the email newsletter

This is much easier than you think. It is not necessary to create a mailing template from scratch since you can find one online. Also, you can relatively easily write a highly adaptable text for your template. Of course, it is better to hire a designer to work on the visual style of your brochures and letters. But you still can make everything yourself.

6. Add your dating site address everywhere

The first users can be successfully found among their friends and acquaintances. Just for starters, it would be nice to tell them what you are actually doing. Usually, we just don’t think about it, but there are more than enough ways to talk about the existence of your site: specify the URL in your personal profile in the social network, print the address on a business card, add to free catalogs, repost blog articles on their pages, recommend when communicating on forums, in comments, etc.