By Lorenzo Billie Around 86% of consumers would like more videos from their favorite brands, which is proof that video marketing is here to stay.
Posting unforgettable social media videos is essential for reaching your target audience and staying at the forefront of viewers’ minds. Although it feels overwhelming, making videos is simple when you know the basics. Perhaps you’re currently struggling with this and you’re looking for inspiration.
Sounds like you? Don’t worry; we’ve got your back. Here’s how to create great social media videos.
Create a Strategy
Creating a robust social media marketing plan requires strategy, especially when brainstorming video ideas. During the planning stage, figure out what your target audience is interested in and how you can eclipse your competitors. You should also decide what the objective is such as attracting more followers or driving sales.
Know the Different Types of Videos
You have the freedom to make social media videos about anything, but there are common formats that can inspire you. For instance, create a how-to video where you explain how to use your product or share valuable advice on an industry-related topic. You could also reveal a product launch and offer viewers behind-the-scenes content where they learn more about your daily life.
Post Shorter Videos
You’ll notice that viral videos are succinct so use this as inspiration. Your goal is to make your videos easy to consume while offering value quickly. As a general rule, include the best part of your content in the first few seconds as it will convince the viewer to keep watching.
Aim for Natural Lighting
If you’re producing marketing videos, you’ll notice how crucial lighting is. Regardless of your expertise, strive to use natural light by shooting near a window or door so it produces a crisp image. You should also record during the “golden hour”, which is right before sunrise or sunset as the hues are softer with minimal shadows.
Add Subtitles
Most engaging social videos have subtitles so a global audience can follow what’s going on, alongside hearing-challenged users. Also, social media videos play automatically without sound so subtitles let you convey your message within minimal time. Luckily, most platforms automatically create these, which makes your life easier.
Use Video Editing Software
Experiment with different video editing tools until you find the software you’re comfortable with. Using a video editor lets you remove unnecessary footage and streamline the project so it’s easy to digest. Note, find one that lets you edit on the go as it lets you produce videos from your smartphone, perfect if you don’t have a proper setup.
Create Captivating Social Media Videos Today
Hopefully, after reading this article, you’re ready to create social media videos.
There are many ways you can produce premium-quality content like creating a strategy and posting shorter videos. You should also include subtitles and use software to help you create unforgettable content. Good luck!
Found this article helpful? Great! Then check out the rest of our blog for more tips and tricks.
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