By Lorenzo Billie There are over 1.5 billion websites on the internet today. With so many competing for attention, it can be hard to get yours noticed. So how do you get the traffic you need?
One way is with the right marketing, though with so many variations it can be tough to know where to start. Read on as we give you our essential guide on the most important types of digital marketing.
Content Marketing
Content marketing involves creating online content related to your industry or niche. There are numerous digital marketing benefits to this.
When you create content, it places you as an authority or expert in your field. This increases your brand awareness. When people need a product, your company will be the first one they think about.
When done with in-depth keyword research and SEO, content can also drive traffic back to your site. A robust content mapping system and social media strategy should work hand in hand to ensure its effectiveness.
SEO
You cant have an effective digital presence without search engine optimization (SEO). This is a process in which you adjust your website to comply with search engine algorithms. When done correctly, this places you at the top of search engine results and sends traffic to your site.
SEO is a vast topic and its many facets could fill a whole article in itself. Generally, they can be divided into two distinct types.
On-Page SEO is the things you can do on your own website, including the technical aspects and creating content. Off-page SEO is when you improve external factors such as backlinks and social media.
Social Media Marketing
Social media is essential when growing a business. It is a place where people can find your business details and communicate with your customers. All of this builds trust, and brand awareness while increasing retention.
The problem with social media is that many businesses do not know how to do it right. Each platform has its own rules, demographics, and advertising methods. If you don’t have time to learn them, then don’t be afraid to hire a third party to do it for you.
Paid Advertising
Online advertising tends to offer a much greater return on investment for anyone managing a business. The reason for this is that it has much better targeting options. Adverts will only be shown to people in the demographics or with the interests you have specified.
You also have the option to utilize pay-per-click advertising. This is when you only pay for an advertisement if someone clicks on the advert itself. By doing this, you only pay for high-quality traffic that already has an interest in your product.
Paid advertising can take place on several platforms. You can use it on social media, or search engines like Google.
Starting With the Types of Digital Marketing
Now that you know the types of digital marketing, create a plan to implement them. They should all work hand in hand together. If this seems daunting, don’t be afraid to get assistance.
If you enjoyed this article, we have many more to help. From marketing to finance, we can help your business thrive in the digital economy.
George Thompson