By NFL In today’s business environment, it is difficult not to have any involvement in operations on the worldwide web. For many commercial operations, an online presence has taken precedence over the more traditional brick-and-mortar office or shopfront.
The accessibility of the internet, together with progressive advances in internet speed and transaction security, has seen the virtual marketplace become the preferred method of buying and selling across a broad range of business sectors. If the market is online, it makes great sense to spend some time developing a business presence and marketing on the web.
Set a professional image with your company email
Across all business sectors, and regardless of the scale and complexity of a business operation, email is the principal method of communication in today’s environment.
With that important fact in mind, ensure the business email management is professional and effective. An asset like the Office 365 email signature platform can ensure a standardized, professionally branded email system which will ensure a positive lasting impression with individuals and stakeholders interacting with the business.
Set up a defined presence on social media
These days the power of social media and a business marketing tool cannot be underestimated. It is very likely that the business already has some level of social media presence and interaction. However, that existing presence can also very likely be augmented and extended.
Rejuvenate a Facebook page or Twitter account with some fresh, interesting new content. Has the business had any recent notable achievements? How has it weathered the strain of lockdown and the global pandemic? There is a story in everything, and very often, staff members have a story to tell which could hold attention and public interest.
When Canadian astronaut Chris Hadfield recorded himself singing Space Oddity while orbiting Earth, he had little idea that his video would become a viral smash hit with millions of views.
Remember that social media is just that – social. As such, it is a magnificent opportunity to show the human face of the business. Businesses in every sector and area of expertise can benefit from this key fundamental.
Create a blog and post articles regularly
Online browsers are spoiled for choice with a sheer range of websites and online attractions presently available to them. In exactly the same way as discussed with social media presence, the bottom line is to hold a viewer’s attention on your site.
Consider establishing a blog or a “What’s New” style section on the business website. Ensure that this is updated regularly so that it remains fresh. Content quality is all-important, and posted material should be interesting and high quality to attract and hold interest.
The ‘mystery’ of SEO – Search Engine Optimization
The internet can be thought of as an extremely busy and extremely noisy public marketplace. Imagine all those stallholders shouting and waving to passing customers in an attempt to attract them to their stall rather than their competitors.
Making the business stand out from the others seems tricky. Getting people to find the business on the internet seems even trickier. However, SEO is there to help you attract those customers. Experts can help you out with this and their help could see you climbing the ranks of Google and attracting many more customers.
Following these simple, low-cost tips will ensure a solid marketing foundation for any business to ensure that it stands out from the crowd.
Lorenzo Billie 
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