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5 Advantages of Promotional Products for Small Businesses

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Promotional merchandise is not the sole domain of big companies. In fact, a number of small companies use such merchandise in their marketing tactic. However, many small businesses still see it as a waste of valuable resources. However, this is short-sighted because it ignores the long-term benefits in favour of the immediate costs. While there is some spend involved, the net effect has a more far-reaching effect that cannot be ignored.

Building brand

The reason many small businesses are reluctant to invest in promotional products is because of their poor recognition go their own brand value. Too many of them see themselves as too small to have a brand. Yet, this is not actually true. Every business has a brand and it is a marketers job to promote it.

Promotional merchandise is an attempt to achieve just that. The products, ranging from calendars to mugs, pens and caps carry the corporate brand and logo. This means that we begin by giving the brand high visibility. Further, the receiver carries your brand and over time, forms an ownership over it.

For instance, mugs are often handed out as promotional product. One sees the brand every time one uses it. With time one can easily identify the brand from just seeing the logo or a unique design. This is the perfect example of branding. We are creating a brand that is instantly recognisable and can be recalled at a later date.

Building relationships

Promotional gifts are usually handed out to a select people like a high targeted consumer group or at a specific event like a workshop. The idea here is to give a token of appreciation to loyal consumers or to reach out to a highly targeted demographic. Either way we are attempting to forge a bond with recipients.

It allows us to reach out to this group in a more personalised manner with something that can be seen as an award and a thank-you! For a small business this is very valuable, since it gives them an alternative to connect and bond with their market.

Cost-effective advertising

This is a very cost-effective form of advertising. All advertising ultimately aims to raise the brand value. This usually involves a print, TV and digital campaign, which is often very expensive and rarely used by small businesses.

Promotional merchandise, on the other hand, has a fraction of the cost. All you need is someone who can customise products for you. Your own network can be used to reach out to people. This is why this tactic is sill among the preferred means of small business advertising.

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Business News

Small Business Phone Answering Service Provides Live Call Support

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Business Phone Answering Service

There are many needs for small businesses to have a startup answering service. Why? Because when you’re starting a business, and the call volumes begin to progress, you need to focus on what your job is more and more, and not have to be distracted by unwanted callers, whether it be solicitors, or even lenders and vendors, but at the same time, you don’t want a full inbox just because you can’t answer the phone, or have an automated system that even your potential customers will grow weary of. That’s why a small business phone answering provides live call support.

Dedicated Scripting

Companies like Direct Line Inc – top small business phone answering service have specially formulated automated systems that tell them what type of call it is, and what business is calling. They have processing methods in place, so whatever your needs are, they can do this for you. This can be taking voice messages and e-mailing them to you (or saving them for you in your client portal), as well as helping you with appointment settings, and even service requests. Not only this, but they have dedicated teams that are there to answer your phones because sometimes the call volume can grow to epic proportions and you won’t be able to keep up.

What Industries are Covered

It doesn’t matter what industry it is. Your company will be represented with utmost quality from a qualified answering service. It’s their job to ensure that your customers not only don’t know that it’s your office that they’re calling. There are methods that can enable call forwarding and ID management so your customers think they’re calling you.

What are Hours of Operation?

Hours of operation of many call centers vary, but some service providers like Answering365 and Direct Line Inc. have methods in place for their employees to be there 24 hours a day, 7 days a week, and will even work through holidays making them available literally 365 days out of the year. Even home-based businesses can benefit by using an answering service, and they provide technical support (both for client, and individual).

Most Businesses are considered Small Businesses

Unless you’re a major worldwide or even international corporation, chances are your business is considered a small business. Even franchises are considered small businesses. These answering services are here to help because they help you filter these calls, and assist you in all aspects so you can technically do your job and have a better work and life balance.

Conclusion

While some people don’t need an answering service, they’re truly missing out. Not only because they’re having to take on all of the stressors that you won’t have to if you choose a company like Direct Line Inc. With many testimonials, a large amount of areas that they serve, and pricing that is fit to compete in today’s market, you can get exceptional quality with your planned purchase of services from a small business phone answering service. Not only that, but many options are available to you when you hire a service like this, including the fact that you can generally custom tailor your experience (which only a few answering services actually allow you to do).

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Business News

Casters Keep The World Moving

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Casters Keep The World Moving
  • Scooting your desk chair around the office.
  • Moving an IV pole closer to a patient’s bedside.
  • Factory workers moving large equipment across warehouse floors.
  • Taxiing of a plane into and out of a gate for takeoff.
  • Pushing your shopping cart through the supermarket.

What do all of these have in common?

They all happen thanks to the humble caster wheel. Originally patented in 1876 by an African American inventor, David A Fisher, the caster wheel was originally created to help move heavy furniture. These small wheels are set onto a rotating base that allows an individual to move a heavy object in virtually any direction. This allowed the mover of the object to remain safe from injury while also keeping the heavy object safe from damage due to accidental drops.

Since their inception, the design has been improved upon several times. In addition to their original purpose for moving furniture, they have been adopted across countless industrial and domestic applications as well as various types of material handling equipment. Have you ever been to an industrial equipment supplier and saw dollies, carts, or mobile buckets? All of those items help you move heavier items by utilizing casters. Their unique ability to scale in conjunction with the requirements of a job or application is an integral part of their legacy. Caster wheels are able to support objects weighing many tons or just a few pounds depending on their size and composition.

The caster wheel has saturated our modern society since the initial adoption nearly 150 years ago. Even the New York Times has praised the modern caster wheel, discussing their various uses and handiness around the home from the garage to the kitchen to the craft room. If not built into the item, moving furniture is made easier with a few simple caster wheels tucked under each corner. Larger home appliances such as refrigerators, ovens, and washing machines will often come with built in casters making their cleaning and maintenance much easier.

Typically, the larger the caster, the easier it is to roll over various surfaces without damaging them. Caster wheels are so versatile that you are able to find them in nearly any material; from low-cost plastic options for light weight jobs to heavy duty rubber for large jobs like vehicles and shopping carts. Their versatility has also allowed them to become a great success in the medical and scientific industries where they are made of high impact and low resistance materials.

This simple design has been a constant source of inspiration for enthusiastic DIYers. Casters provide you with a near unlimited range of movement on items that previously could have been impossible to move. This has led to interesting projects and even continued improvement on the design.

The next time you’re starting a DIY project or putting together furniture from a set of visual instructions, consider adding a set of them to your project. Take a glance at the selection in your neighborhood hardware store or looking toward your favorite online retailer for sets of casters. Providing additional movement, as well as protection to flooring of all types, they are a perfect upgrade for DIY projects.

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Locating the Best Discount Broker

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If you have experience in trading then you might be looking for the best discount broker in India to handle your transactions. This relates to buying or selling of securities. The broker needs to ensure a reliable platform so that the transactions can be executed. Additionally they need to provide protection insurance even if the brokerage does not exist in business.

The objective of a discount broker is not to give you advice, but execute your transactions in a fast and efficient manner. You cannot compare them to the full brokerage firms which offers advice and constant phone support via the medium of investment strategies. It has to be said that discount broker are more of a help to an experienced tradesmen.

The charges associated with a discount broker include maintenance fees, transaction fees, inactivity fees or stop loss charges and it could relate to special requests. Compare the different discount brokers in terms of fees to choose one that aligns with your needs. As this works out to be a very competitive field, most of the firms just advertise the transaction fees and do not mention hidden fees.

For most discount brokers minimum account balance requirements are there. Though they are going to differ ideally you would want to check out on a broker who provides a minimum account balance. Do select a discount broker that offers insurance to the trading funds even if the brokerage winds up their business.

The discount brokers will provide you with a trading platform but not investment guidance. This would be really important if something goes wrong with the trading platform there is immediate assistance available on the phone to provide your assistance.

If you analyse there are a couple of brokers. The first is the full service brokers and then the discount brokers. The full service brokers had their existence in the period of 70s even before the discount brokers came into existence. The discount brokers have recently started their services via an online platform.

The full service broker helps clients decide on their investments, provides advice and charges a lot of money. Some brokers would charge $ 100 for a trade and in comparison for the same trade a discount broker charges around $ 10. The full service brokers provide services that you might not even need. If you do not want to pay attention to your investment and want a professional to undertake dealings then they are a good choice. But if you want to save a lot of money particularly in terms of money and fees, then a discount broker happens to be an obvious choice.

With discount broker they charge for the trade executed. You are not going to avail any advice beyond the online tutorials. Most of the investors will not need this. If you lack knowledge in terms of investments opt for mutual funds. They do not need any extra fees and you can invest there without undertaking a lot of  research.

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